ASAHI KASEI
HEBEL HAUS

Filmed on a 110F boiling hot day in Arizona, the commercial proves the toughness of the Hebel Haus product. The mirrored machines direct heat 8 times the strength of the normal sunlight to test the endurance of the heat resistant product.

Agency: Dentsu Inc.
Production: Kirameki, Clip Pictures
Creative Director: Masahiko Gonda
Director: Tetsuma Maki
Director of Photography: Mikiya Takimoto