INTEL ULTRABOOK: POP-UP THEATER

Intel Asia Pacific creates flashmob art and theater using Ultrabook PC screens choreographing 60 people with Ultrabooks synched together via wifi to create ‘digital billboards’ at various locations in Los Angeles.

Client: Intel Asia Pacific
Agency: PARTY
Production: dof inc, Aoi Promotions, Clip Pictures
Creative Director: Masashi Kawamura (PARTY)
Director: Hiroki Ono
Director of Photography: Yasu Tanida